Sean Fay

The thing that enticed me the most about Sound City Training was the access to industry professionals. It certainly did not disappoint in this aspect. An overall excellent introduction to the industry, a broad range of topics and angles were discussed over the course of 10 weeks. The tutors and guest speakers were all experts in their respective fields, and the opportunity to rub shoulders with like-minded aspiring music professionals was a valuable experience.

After I completed the training my friend told me about an internship at Sound City & Modern Sky. I then became the marketing manager and general manager of Sound City’s online events platform Guesthouse that launched during the pandemic. Guesthouse supported 300 artists through the platform on weekly shows, and put events on with other artist-first music companies, including AWAL, PRS Foundation, PPL, BPI, The Rattle, Keychange and many more.

At Modern Sky I worked as part of the digital marketing team. I’m proud to have helped out with 2 Top 10 albums campaigns in 2020 (Jamie Webster & The Slow Readers Club), as well as successful campaigns from The Lathums, The Lottery Winners, Red Rum Club and The Blinders.

I also co-founded the mighty Snide Records with my mate Luke Burrowes, who I actually met on the Sound City Training course.
In 2023 I became the Marketing Manager at Standon Calling festival.
My advice to anyone starting out in the industry:
Be sound and friendly. Get your face known at gigs/industry events as much as possible - although admittedly this is harder to do these days. Look for opportunities wherever you can and try to see the bigger picture in those opportunities. Sometimes you might feel like you have to take one step back to take two steps forwards. Trust your instincts and know your value